Spirit Fitness joins forces with Primal Strength

Spirit Fitness joins forces with Primal Strength

Spirit Fitness is now Primal Strength’s official cardio partner, working together to provide varied fitness solutions that boast the best in customer service.


PRESS RELEASE 05.01.2016

Already providing the market with high quality strength and functional training products, a partnership with Spirit Fitness enables Primal Strength to offer cardio equipment from a well-established and trusted brand.
In exchange, Spirit Fitness now offers a variety of new solutions that satisfy the current demand for functional training-based work outs, including racks, free weights and accessories such as battle ropes and slam balls.
Jamie Burton, Managing Director of Spirit Fitness UK, said: “Spirit Fitness is a long established global brand that supplies the commercial sector with high quality cardio and strength products along with unrivalled customer service. This is what Spirit Fitness is known for.
“But, as fitness trends have shown, gym users want greater flexibility in their work outs. They want to combine machine-based programmes with functional training and HIIT.
“By working with Primal Strength, we can now address this trend by partnering with a supplier that we believe offers the same level of quality and customer service that we do.
“In return, being Primal Strength’s official cardio partner, we can provide the trusted cardio machines that they need to complete their offering.”
The brands will be supporting each other at two of the industry’s biggest events – Elevate and BodyPower UK, which both take place in May.
Steven Rinaldi, Managing Director of Primal Strength, said: “I have long believed in the Spirit Fitness brand, so when the idea of joining together came about, it made complete sense.
“Primal Strength’s focus is to deliver the highest specification of kit for bespoke gyms, studios and CrossFit boxes worldwide, so it was paramount that we worked with a reputable, established brand.
“Although we only launched in November last year, the team behind the Primal Strength has many years of experience, so we are looking forward to seeing where our partnership with Spirit Fitness can lead.”
Primal Strength will be supporting Spirit Fitness who are exhibiting at Elevate, taking place May 10&11 at the Excel Arena in London. Spirit Fitness will also be supporting Primal Strength at BodyPower UK, taking place May 12-14 at the NEC in Birmingham.

About Spirit Fitness
Spirit Fitness is a commercial-grade cardio and strength equipment brand with worldwide distribution in sectors such as education, the NHS, emergency services, hospitality, the public sector and private sector gyms.
Exclusively distributed in the UK by Staffordshire-based New Level, Spirit Fitness prides itself in unrivalled customer service and market-leading warranties.

Janine Heath – Marketing Manager, Spirit Fitness
01782 377233